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【社会人文】母以子贵：菲尔普斯母亲成为强生
This is how big Michael Phelps is: Even his mom is landing corporate deals.
Soon after Michael’s historic last race in the pool in Beijing, Johnson & Johnson named Debbie Phelps its “Mom of the Olympic Games” and had her a New York City studio filming a commercial, which debuted during Sunday’s closing ceremonies.
“It seems rather unique on one term and weird on another that they’d be interested in the mother of Michael,” she told the Health Blog last week, during an interview at her suite in the Mandarin Oriental Hotel. There was a lot going in the room — we counted two PR people and assorted family members buzzing about.
J&J had the foresight to land Debbie Phelps back in the spring, when it asked her to be a spokesperson for ADHD. Michael was diagnosed with ADHD when he was 9, and J&J makes the ADHD drug Concerta. Now, the company is considering expanding its relationship with her, says an official in J&J’s baby products division.
Besides the 10 requests a day for various speaking engagements, she has been offered multiple book and movie deals, says Peter Carlisle, now her agent as well as her son’s, of Octagon. But beyond her partnership with J&J and the women’s clothing line Chico’s, she’s still evaluating the other corporate offers, which range from other fashion and jewelry products for moms to “general consumer product companies,” Carlisle says.
“It makes total sense to me that companies are interested in having her sense as a spokesperson,” says Carlisle. “She’s real, she’s knowledgeable and she cares.”
Debbie told us she may partner with Michael for some engagements. “Our voice together is a strong voice,” she said.
URL to article: http://blogs.wsj.com/health/2008/08/25/adhd-johnson-johnson-and-debbie-phelps-michaels-mom/
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作者:admin@医学,生命科学 2011-09-17 06:33
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