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【drug-news】研究者在虚拟研究园区分享创意
May 14, 2008
By: George Koroneos, Online Content & News Editor
PharmExec Direct
The Hershey Center for Applied Research (HCAR) on Wednesday launched KnowledgeMesh, an online meeting ground for the life sciences community, including scientists, researchers, venture capitalists, and educators.
Rather than a traditional brick-and-mortar approach, HCAR distinguishes itself from other brain pools by including a virtual research park that allows experts from around the world to share ideas. "The research park is the nexus for academia, industry, government, and support organizations," said Laura Butcher, executive director of HCAR. "I think we are in a special position to provide a platform where these groups can communicate easily and collaborate."
HCAR was looking for a way to hook up its resident researchers with outside partners. Using social-networking tools, the organization established KnowledgeMesh—a scientific mapping online community. Members will come from pharma and other industries, academia, advocacy groups, and technical trades.
When you enter the site, you access a dashboard that lists communities aligned with nearby Penn State research strings. As on LinkedIn and Facebook, each KnowledgeMesh user has their own profile. Community members can join blogs, forums and wikis.
Webtastic Origin
Design firm IntelMarx built KnowledgeMesh, but the project was inspired by Pfizerpedia, a resource-sharing Web 2.0 site from a team of Web-savvy colleagues at Pfizer.
"The way we chose to facilitate this discussion was through a community blog, which I called 'Discussion Group about the World Wide Web,' or DIGWWW," said Simon Revell, manger of enterprise technology and development at Pfizer and the keynote speaker at Wednesday's KnowledgeMesh launch. "The blog was set up to enable anybody to post—we deliberately wanted to lower the barrier to participation. Both [Pfizerpedia and DIGWWW] were initiated at the grassroots level and spread virally. One soon heard about the other, and that resulting in some beneficial 'cross-selling.'"
Pfizerpedia is now an official part of the Pfizer IT landscape, and Revell hopes that HCAR will do the same for researchers on a larger playing field. The only hurdle might be Web 2.0 oversaturation.
"There have been so many instances where people have built great communities, but then without providing reasons to join, [the communities] fall flat on their face," Butcher said. "From the beginning, we have taken great strides to think about a plan to garner usership and provide value."
According to Revell, part of the trick is not to headline with 'Try this new web 2.0 social networking tool,' but instead to ground it in the realities of the average user. "There's huge potential to take the LinkedIn approach, and apply it in untapped niche areas such as this," Revell said. 本人已认领该文编译，48小时后若未提交译文，请其他战友自由认领。 蛮多新词汇呀 研究者在虚拟研究园区分享创意
2008年五月14日
作者：George Koroneos，在线新闻编辑，PharmExec Direct
应用研究赫希尔中心(HCAR)在星期三发起了KnowledgeMesh，一个为包括科学家、研究员、风险资本家和教育家在内的生命科学团体而建的网上交流区。
不同于传统的brick-and-mortar途径， HCAR其他脑池有很大区别，它包括一个能让来自世界各地的专家交流意见虚拟的研究园。HCAR执行主任Laura Butcher说，“这个研究园是学术界、产业界、政府和支持组织的连接点。我认为，我们正处在一个特殊的地位来提供一个使这些团体能够很容易地交流与合作的平台。”
HCAR在寻找一条能够联接它的常驻研究员与外部伙伴的方法。组织使用社会网络工具建立起了KnowledgeMesh——一个科学计划的网络社区。成员将来自制药公司和其他行业，学术界，社会团体和技术交易。
当你进入该网站，你访问的页面列出对应于宾州州立大学研究相近字符的社区。关于LinkedIn和Facebook，每个KnowledgeMesh用户都有自己的个人资料。社区成员可以加入博客，论坛和wikis 。
设计公司IntelMarx构建了KnowledgeMesh，但是该项目是受到Pfizerpedia启发而构建的，Pfizerpedia是由辉瑞的一支精通网络的同事们创建资源共享Web2.0站点。
Pfizer的企业技术和发展经理、主要报告人Simon Revell在星期三的KnowledgeMesh启动仪式上说，“我们选择促进讨论的方式是利用社区博客，我称它为‘万维网讨论组’，或DIGWWW。blog被设定使任何人都能在上面发表看法——我们特意要降低参与的门槛。 它们[Pfizerpedia和DIGWWW]都被创始了在基层水平并且迅速传播。一旦听说其他信息，将迅速促成一些有益的‘交互推销’。”
Pfizerpedia现在是Pfizer IT前景的一个正式部分，并且Revell希望HCAR在一个更大的竞争领域为研究员提供同样的服务。 唯一的障碍可能是Web 2.0 oversaturation。
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作者:admin@医学,生命科学 2011-04-02 05:11
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