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【社会人文】越来越多的美国人相信电视节目中
More U.S residents trust TV for health info
Miscellaneous News
Published: Monday, 13-Nov-2006
越来越多的美国人相信电视节目中的健康知识
Increasing numbers of U.S. residents gather and trust health information, including HIV/AIDS information, seen on fictional prime-time television shows, the Los Angeles Times reports.
据洛杉矶时报报道，越来越多的美国人从黄金时段的虚构电视节目中获得健康知识，包括关于艾滋病的知识，并相信这些信息的准确性。
According to a survey conducted by CDC in 1999, 50% of the 38 million U.S. residents who regularly watch daytime soap operas said they learned something about diseases and prevention methods.
CDC在1999年进行的一项调查显示，经常收看日间肥皂剧的38，000，000美国人中有50％的人表示，他们从中学习到一些关于疾病的知识及预防方法。
The survey also found that one-third of participants said they took some action based on what they learned, including 7% who reported visiting a physician and 6% who reported that they did something to prevent a health problem.
这项调查还发现，三分之一的被调查者表示他们依据所学习的知识采取了一些措施，其中包括7％的被调查者去看了医生，6％的被调查者采取了一些措施以预防疾病的发生。
In addition, a CDC survey conducted in 2000 found that of the U.S. residents who watched prime-time TV at least twice weekly, 52% said they trusted the health information they saw to be accurate, while 26% said that prime-time TV was one of their top three sources for health information.
而且，CDC在2000年进行的一项调查显示，每周至少收看两次黄金时段电视节目的美国人中，52％的人表示他们相信所看到的健康知识是正确的，而26％的人表示黄金时段电视节目是他们获得健康知识的三大途径之一。
Now "health advocates are figuring out how to work with entertainment television," according to the Times. The KNOW HIV/AIDS public education initiative -- a joint venture of CBS and Viacom, in partnership with the Kaiser Family Foundation -- holds annual briefings during which TV writers and producers are provided with real-life stories of people living with HIV/AIDS.
据时报介绍，现在健康倡导者们正在策划如何通过电视娱乐节目来宣传健康知识。CBS及Viacom的一个分支组织――了解艾滋病公共教育行动，与凯塞家族基金会合作，举办了年度报告，在报告中电视节目作家及制作人将介绍关于艾滋病患者真实的故事。
CBS' "Without a Trace" Executive Producers Jan Nash and Greg Walker attended one of these briefings, during which they said they decided to include an HIV storyline in the show's April 13 episode.
CBS的“没有痕迹”节目执行制作人 Jan Nash及 Greg Walker参与了其中一个报告的制作，在这个报告中，他们决定在4月13日的节目中加入一个关于艾滋病的故事。
The episode examined the case of a pregnant HIV-positive woman who disappeared in the last weeks of her pregnancy.
这个故事介绍了一位HIV阳性的孕妇，她在怀孕期的最后一周失踪了。
"We heard these testimonials, and we were moved by the accounts," Walker said. Tina Hoff -- director of Entertainment Media Partnerships at the Kaiser Family Foundation who worked with Nash and Walker -- said that research conducted by CDC and the Kaiser Family Foundation has "reinforced that you just can't ignore the role of entertainment media in people's lives."
Walker说，“我们被这些故事所感动。”在凯塞家族基金会与Nash和Walker一同工作的娱乐媒体公司导演Tina Hoff 说，CDC及凯塞家族基金会进行的调查强调了娱乐媒体在人们生活中不可忽视的地位。
She added, "We're not the creative visionaries, but once a story line is developed, we can help ensure that it's accurate" (Brink, Los Angeles Times, 11/13).
她还补充说，“我们不是有创造力的空想家，但是每个故事被创作出来时，我们可以保证它是正确的。”（Brink，洛杉矶时报，11月13日）
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作者:admin@医学,生命科学 2010-10-13 17:11
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